SKILLS

PRINT PRODUCTION & EDITORIAL SKILLS:
PRINT PUBLICATION & PRODUCTION / ADVERTISING & MEDIA PLACEMENT:

*Print publishing, research and editorial duties for an annual, 800-plus page international production and source guide. All pre-production, research and preliminary layout for digital, print and online versions of the final product. *Coordinated and oversaw all weekly print [and collateral] advertising direction, production, placement and fulfillment by working with our three press agencies [local and regional] and local, regional and national media and publication outlets. *Entirely responsible for managing the "EAT'M 1999 Program Guide" [150,000 circulation / 15,000 on-site distribution] in conjunction with 'LV Weekly.'

EDITORIAL / FEATURE & COPY WRITING / RESEARCH:

*Contributed heavily to the publication of three weekly national music trade magazines by researching and producing editorial and ad copy (including five regular weekly pages), retail news stories and artist and business features. *For over two years I was the sole author for the retail dept.'s 'Best Buy' feature. *Extensively involved in the layout, research & content of the 1993 & 1994 'NARM Retail MarketMakers Guides.'

*Editorial, proofing & research assistance for the 1993, 1994 & 1995 'Yellow Pages of Rock!' *Created editorial, feature and ad copy that was part of major marketing and promotional campaigns for several award-winning album releases. *Researched and authored the 'Online Presence & Information Service' packages as well as financial and business proposals and marketing plans.

*Created (researched and wrote) LA411's(r) wildly popular 1995 'Quick Reference Guide to Unraveling the Net' brochure for publication, client education and annual distribution at the 1995 ShowBiz Expo Convention and to current subscribers (sent to over 6,000 entertainment industry professionals).

*Numerous freelance article research and writing for various consumer and trade publications.

*Researched, authored & presented several business plans, marketing proposals & various materials relating to marketing & communications (including: rate cards, technical procedures, brochures, financial proposals, ad copy & biographies).

COMPUTER GRAPHICS DESIGN

Fluent in Photoshop 6 & 7 for both Mac OS X & WinTel. Also experienced in several image editing tools for multiple digital camera and output device formats. Font management; Color management; digital print layout; HTML coding.
Extensive Portfolio of Published Writing Samples - Available upon Request.

MARKETING, PROMOTIONS, EVENT PRODUCTION & RELATED SKILLS
MARKET RESEARCH / DATA COLLECTION & ANALYSIS:

*Researched, designed, developed and maintained the companies Nationwide radio and retailers database [FileMaker Pro) for use in campaign planning, promotions and target marketing. *Gathered and communicated a variety of sales research and market trend information with all facets of the record (sales, promotion and publicity), distribution and retail industries on a daily basis.

*Continually recruited and maintained productive relationships with over 275 of the nation's largest and most effective, trend-setting retailers, buyers and wholesalers. Primarily that was done via tracking weekly sales and motivating factors with our retail panel. *Gathered and compiled numerous types of sales & distribution information from multiple resources [traditional and online] for analysis of effectiveness of campaigns and sell-through.

*Gathered research regarding distribution, sales, airplay, video exposure, tour itinerary and software compatibility for internal and external evaluation & analysis

EVENT / SITE PRODUCTION, PROMOTIONS, FULFILLMENT & MANAGEMENT:

*I managed and directed the overall production of an annual music, entertainment business, song writing and entertainment legal education conference, festival & showcase, which was in its second year. The event featured over 190 artists performing at 15 different venues, with the sponsorship support of over 80 local, national and international corporate sponsors.

*I handled marketing, sales and sponsorship opportunities, contract proposals and fulfillment.
*Additionally I was responsible for numerous aspects of the site, venues production, exhibitor coordination and management.

*Played a major role in organizing and promoting the highly successful 1993 & 1994 'Cema/Album Network NARM Artist Showcase's' which featured:
** 1993 @ Orlando's, Pleasure Island: Blind Melon, Lenny Kravitz and World Party.
**1994 @ San Francisco's, Warfield Theater: Sam Phillips, Dada, Crowded House, Cracker and Richard Thompson (in conjunction w/LIVE 105 - San Francisco's Alternative Radio Station, which was recorded live for rebroadcast by The Album Network).

*Over saw numerous major concert promotions tie-ins, sponsorship, broadcast remotes, advance & on-site sales for many major artists. *Orchestrated several promotional events, broadcast tie-ins and co-promotions. *Supervised three staff members, which included our Venue Operations Manager and our Promotions Coordinator.

PROMOTIONS, MARKETING, DISTRIBUTION, MERCHANDISING & PRODUCT/ARTIST DEVELOPMENT:

*Directed and interfaced with national distribution staff (NAVARRE Distribution) and regional sales reps (17 branches), regarding our Enhanced CD product releases. *Integrated all other label departments including promotions, product development, tour marketing and publicity with band management and representation to synchronize all aspects of our artists' development. *Consistently won numerous national and regional display and merchandising contests.

*Developed, distributed, marketed and promoted sales of artists on a roster of over 200. *Met with store managers and regional buyers in product presentations. *Worked with regional managers & buyers to develop one-sheets, marketing plans & tracking sales activities. *Coordinated product placement & distribution with tour & radio promotion itinerary. *Created and executed targeted campaigns and mailings - including working the follow-up research and marketing.

*Developed and implemented budgets and marketing plans. *Evaluated and packaged advertising and promotional tie-ins. *Developed retail marketing campaigns for print, radio & TV. *Tapped co-op advertising dollars and programs. *Supervised six staff associates in all other label departments including promotions, product development, tour marketing and publicity.

PUBLICITY, PRESS & LICENSING:

*Conducted and led various tour press events. *Executed numerous P.R. campaigns in conjunction with various coordinated product marketing & sales plans. *Researched and composed various marketing and press materials and sales one-sheets for wide distribution. *Participated in orchestrating and executing press junkets. *Music licensing and field auditing. Federal Court prosecution witness on behalf of BMI licensing and copyright infringement trial (1994).

RETAIL MANAGEMENT & BUYING:

*Served over eight years as head buyer, general manager & consultant in overseeing the opening, set-up and operations of a numerous new & expanding music retail ventures (both small and medium size chains as well as free-standing independent retailers).

*Handled a wide variety of tasks such as: purchasing, inventory, returns. definition of policies, trained staff and management. *Directed and/or executed purchasing (buying), inventory and sales.

*Researched full spectrum of product vendors. *Established trade reporting status with numerous industry trade magazines and market detectors and developed strong label & distribution contacts.

TECHNOLOGY SKILLS
TECHNICAL WRITING / KNOWLEDGEBASE & RESOURCES DEVELOPMENT:

*Technical research & writing - including: rate cards, technical procedures, brochures, financial proposals, ad copy & biographies. *Developed PS Tech Support test for screening and training of future Product Specialists. *Developed numerous issue resolution resources, processes and tools for use by technical support agents in issue resolution.

*After one month on the Power Computing campaign I was asked to join the Knowledgebase team as well, as an Author Member and Quality Team Lead. Worked in integrating, creating, researching, updating and growing the Solution Builder knowledgebase for the SSG Power Computing TS campaign.
*Coordinating and creating documents and processes for user-training materials and programs [technical and user interface materials writing - both online and print]. Defined, documented and implemented setup and support procedures and instructions.

PRO AUDIO ENGINEERING, POST PRODUCTION & SOUND REINFORCEMENT:

*Over seven years experience working as a professional audio & audio for post (TV/Video), commercial/media & sound reinforcement [live audio] engineer/producer.
*Installation, wiring, maintenance, programming & operations for: Audio/Video (location & studio), computer & satellite systems (C & KU band). *Razor-editing & assembly of magnetic tape.

*Set lighting, camera operation, video production & editing. *Studio and on-set and session set-up, operation and striking. Systems maintenance and upgrade.
*Awarded numerous citations for commercial media, record and audio post-production engineering.
*Worked extensively with several of the nation's major advertising agencies and production companies.
*Script supervision, session logging and tape operations.

(Credits and clients list - available upon request).

AUDIO RECORDING & PRODUCTION [POST-PRODUCTION] STUDIOS TRAFFICKING/BOOKING:

*Multi-room & residential recording studio: management, traffic, booking & sales. *Equipment rental, re-rental, acquisition, scheduling & billing. *Equipment packaging & brokering.

Extensive Portfolio of Published Writing Samples - Available upon Request.
References and Letters of Recommendation - Available upon Request.
Equipment (Hardware) & Software listings - Available upon Request.

MISCELLANEOUS SKILLS:

*B&W print photography & darkroom procedures. *Formally trained in digital & Boolean logic & integrated circuits. As well as binary system/circuit design & troubleshooting. *Formally trained in Music theory, performance & commercial musicianship.

*DATA ENTRY: 8,900 KPM / 17,376 KPH. *TYPING: 65 WPM. *TRANSCRIPTION:
Formal Style & Transcription Guidelines.

CONTACT

TuJaded *at* Comcast *dot* net

2442 Cerrillos Rd., #192
Santa Fe, NM 87505

           

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